The Bake Fest was attended by over 1,200 people in both 2021 and 2022.
65% of attendees are hobby bakers.
51% of attendees operate home-based bakeries.
Our attendees are constantly looking for the latest products and innovations to help them learn new skills and grow their businesses.
“The ability to gain knowledge about baking, social media, and business all in one event is priceless.”
Michael Stoy, Treats and Geeks
192 people attended each live session, on average
360 attendees visited each booth, on average (desktop users only)
615 people have viewed event recordings
72% of attendees opted in to brand email lists
71% of attendees purchased VIP access
92% average session rating
90% overall event rating
93% of attendees would return for another virtual event
88.0% North America*
0.7% South America
*79.5% of attendees were from USA