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Darren Fox (@bakesthatinspire) and Stefani Pollack (@cupcakeproject) are entrepreneurs and social influencers with a deep love for the baking community. We haven’t seen any event that celebrates all bakers – home bakers, pastry chefs and bakery owners, recipe developers, and baking influencers. We created The Bake Fest as place for us all to learn together. We built it with lots of networking opportunities so we have a space to get to know each other and exchange tips so we can grow together.

Stefani Pollack

Stefani Pollack is a blogger and social influencer with nearly one million Instagram followers on her @cupcakeproject account.   Her baking blog, Cupcake Project, began in 2007 as a way of documenting her quest to master the cupcake in time to bake hundreds of them for a friend’s wedding. Since then, her approachable sweet and savory recipes have been featured regularly in Huffington Post and Buzzfeed, she’s been a contributor for Parade Magazine, Paula Deen, and Chowhound, and she has freelanced for magazines like Fine Cooking and AllRecipes.   Stefani has appeared on news segments, taught baking classes, has keynoted at blogging and PR conferences, and co-founded Food Media Forum, a food influencer conference that ran for two years in St. Louis, Missouri.   Stefani has also co-founded Build Digital Marketing, a company focused on Instagram account management for small to mid-sized businesses.   When she’s not baking or playing with her family, you can find her upside-down on aerial silks.

Darren Fox

Darren Fox is Founder of Cakes That Inspire (@cakesthatinspire, the fastest growing online community for bakers around the world.


With over 200,000 loyal followers, Bakes That Inspire showcases some of the most beautiful and inspirational cake designs, decoration techniques and products.


Darren’s four year old twins are the inspiration behind Cakes That Inspire; his interest in the industry began before their first birthday. When searching for a cake to mark the special occasion, he realised just how much talent there is within the industry and wanted to create a platform to showcase this talent. And just like that, overnight, Cakes That Inspire was born!


Since establishing Cakes That Inspire, Darren has also created Find Your Baker (findyourbaker.com), the trusted global directory which allows customers to search for, compare and connect with local top-rated bakers.


Darren’s entrepreneurial spirit, combined with his passion for supporting small businesses and helping bakers to grow their audience, is what drives both platforms to continue growing. Both channels work hand-in-hand to bring the industry together and celebrate everything the world of baking has to offer, from the biggest bakers and brands to anyone with a love for baking.

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